Technology giant NEC’s Hong Kong branch is promoting a small, “easy to install” appliance which will enable businesses to monitor their customers based on facial recognition.
From a recent NEC press release:
The new Mobile Facial Recognition Appliance enables organizations in any industry to offer an ultra-personalized customer experience by recognizing the face of each and every customer as soon as they set foot on the premises.
Face recognition is becoming ever more sophisticated and accurate, bringing automated detection and tracking of people by the way they look within reach of all sorts of people.
For law enforcement this technology is, of course, a dream. Despite limited success in the real world, any modern conspiracy thriller worth its salt includes a scene where creepily intrusive/heroically hardworking forces of law and order are shown to be able to find anyone passing near any security camera, and follow them around with minimal effort.
With the FBI’s latest plans to expand facial recognition data this sort of thing comes another step closer to reality.
It’s not just the feds and the snoops that love the idea though. In the business world, who people are and what they’re up to has become the basis of a massive industry, with big data on anyone and everyone being used to hone and target advertising and promotions in an effort to suck in a few more customers.