THIS WEEK, VIZIO, which makes popular, high-quality, affordable TV sets, agreed to pay a $2.2 million fine to the FTC. As it turns out, those same TVs were also busily tracking what their owners were watching, and shuttling that data back to the company’s servers, where it would be sold to eager advertisers.
That’s every bit as gross as it sounds, but Vizio’s offense was one of degree, not of kind. While other smart TV platforms don’t sell your viewing data at the IP level to the highest bidder without consent, like Vizio did, many do track your habits on at least some level. And even the companies that have moved on from ACR—like LG when it embraced webOS—have older models that liberally snoop.
But good news! There are ways to keep your smart TV from the prying eyes of the company that made it. In fact, there’s one absurdly easy way that will work for any television you can buy. Let’s start there.
Dumb It Down
The single most foolproof way to keep an internet-connected TV from sending data to far-flung ad tech servers around the globe? Disconnect it from the internet. And honestly, you should be doing that anyway.
Think about what you’re really getting from the “smart” part of your high-tech television. A shoddy interface? Voice commands that work half the time, if you’re lucky? A few bonus ads popping up in unexpected places? No thank you! Go to Settings, find the Wi-Fi On/Off toggle, and shut it down.